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A-B gains on Heileman in state of Wisconsin.

A-B gains on Heileman in state of Wisconsin

Miller Brewing Co. maintained its big lead over other companies in the Wisconsin beer market at the end of the first quarter of this year, a report from the Wisconsin Wholesale Beer Distributors Association says.

But Anheuser-Busch, Inc. closed the gap between it and second place G. Heileman Brewing Co.

Miller, based in Milwaukee, was listed as having a 45.67 percent share, up from 44.13 percent a year earlier. But Heileman, based in La Crosse, saw its market share fall in the first quarter to 16.79 percent down from 18.05 percent on March 31, 1989. Anheuser-Busch was at 13.33 percent, compared with 1989's 12.03 percent.

"It's definitely becoming a more national market vs. being a regional market," said Timothy Sheehan, president of Beechwood Distributors Inc., the Milwaukee-area distributor for Anheuser-Busch.

The only other major brewer posting an increase during the first quarter in Wisconsin was the Coors Brewing Co., which boosted its market share from 1.3 percent to slightly more than 2 percent by March 31.

Pabst was at 9.94 percent, down from 11.29 percent and Stroh was at 7.95 percent, down from 8.90 percent.
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Title Annotation:Anheuser-Busch Inc., G. Heileman Brewing Co. market share
Publication:Modern Brewery Age
Date:Jun 4, 1990
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