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A-B countersues.

In response to Adolph Coors Co.'s suit brought against Anheuser-Busch, Inc., the St. Louis-based brewer has filed a suit of its own against Coors.

In its suit, A-B asked the court to prevent Coors from using its Rocky Mountain water imagery in all advertising for the company's brands. Such imagery, an attorney said, was misleading to customers because not all Coors beers are produced using purely Rockies water.

Last year, A-B won another case against Coors, whereby the Colorado brewer was no longer allowed to use the "Rocky Mountian Spring Water" tagline on its packaging. Coors officials had no comment on the countersuit.
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Title Annotation:Anheuser-Busch Companies Inc.
Publication:Modern Brewery Age
Date:Aug 24, 1992
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