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A-B and Bacardi roll out Black Cherry FMB.

Anheuser-Busch and Bacardi have introduced low carb Black CherryBacardi Silver. The product is billed as the "lowest carb" spirits banded flavored malt beverage on the market. Bacardi Silver Low Carb Black Cherry is 4 percent alcohol by volume and is bottled at Anheuser-Busch's Baldwinsville, N.Y., brewery.

"Bacardi Silver Low Carb Black Cherry creates a subtly sweet, tangy, and delicious black cherry flavored finish," said Don Meyer, director of New Products, Anheuser-Busch, Inc. "We're branching out with our Bacardi Silver brand to reach those adults who enjoy FMBs but are watching their carbs."

Meyer said that the Bacardi Silver brands are the No. 2 spirit-branded FMB with a 24 share of the category.

"We are confident that Bacardi Silver Low Carb Black Cherry will take our success to a new level." said Celio Romanach, v.p. and managing director, Bacardi Beverage Co.
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Title Annotation:Anheuser-Busch Black CherryBacardi Silver malt beverage
Publication:Modern Brewery Age
Article Type:Brief Article
Geographic Code:1U0PR
Date:Jun 14, 2004
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