A-B and Bacardi roll out Black Cherry FMB.
"Bacardi Silver Low Carb Black Cherry creates a subtly sweet, tangy, and delicious black cherry flavored finish," said Don Meyer, director of New Products, Anheuser-Busch, Inc. "We're branching out with our Bacardi Silver brand to reach those adults who enjoy FMBs but are watching their carbs."
Meyer said that the Bacardi Silver brands are the No. 2 spirit-branded FMB with a 24 share of the category.
"We are confident that Bacardi Silver Low Carb Black Cherry will take our success to a new level." said Celio Romanach, v.p. and managing director, Bacardi Beverage Co.
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|Title Annotation:||Anheuser-Busch Black CherryBacardi Silver malt beverage|
|Publication:||Modern Brewery Age|
|Article Type:||Brief Article|
|Date:||Jun 14, 2004|
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