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A-B ad agencies offer clues to new products.

Anheuser-Busch has reported that two ad agencies, Grey Advertising of New York and Glennon & Co. of St. Louis are working on "special assignments," which may be new products.

According to a report in the Wall St. Journal, Grey executives report that the agency is working on ads for a new pale-colored beer. The paper speculated that this brand may be the A-B answer to Miller Clear.

Glennon & Co. was reported to be working on a project related to Michelob Golden Draft, although DDB Needham of Chicago had been the agency of record for the that brand.
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Title Annotation:Anheuser-Busch Companies Inc.; Grey Advertising Inc.; Glennon Cos.
Publication:Modern Brewery Age
Date:Jul 5, 1993
Words:96
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