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A-B: let it BE.

Anheuser-Busch has launched a new product, called BE (or "Be to the E"), a beer infused with caffeine, guarana, ginseng and natural flavors. The new brew features aromas of blackberry, raspberry and cherry, the company says, with a slightly sweet and tart taste. Clearly meant to appeal to the energy drink demographic, BE is being rolled out in multiple phases in markets across the U.S. The new brand is packaged in 10-oz. cans, is 6.6% alcohol by volume, and is being priced slightly higher than Budweiser.

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Title Annotation:News, Notes & Trends
Publication:Beverage Dynamics
Date:Nov 1, 2004
Words:90
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