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A world market INDEX.

A World Market INDEX

Having just returned from Geneva, Switzerland and the record setting INDEX `90 Congress and Exhibition earlier this month (the miracle of modern technology allows this article to be written and printed within days of an event), it is hard not to feel the energy emanating from the worldwide nonwovens industry. Rarely, if ever, before has an industry had such solid reasons for optimism.

We have heard about - and we have certainly written at length about - the impact of the upcoming European Community 1992 initiative on the nonwovens industry. No where could it have been more apparent than in Geneva at the beginning of this month, where American companies owned by European parents, European subsidiaries of U.S. corporations, Far East companies with businesses in Europe and even that rarity, a European nonwovens company owned by itself, mixed, compared and competed in the glare of the largest nonwovens trade show ever.

The new products and novelties that came out of INDEX `90 will prove to be the forces that drive the business into the mid-1990's. Diaper machinery and packaging equipment, as well as raw material suppliers to the disposables industries, certainly led the way in Geneva. They have proved the industry is more than aware of the environmental demands being placed upon their customers; they have responded with improved packaging concepts, so-called "biodegradable" alternatives and innovative product ideas necessary to advance the business to the next level.

Next in line in order of novelties were the advances made by the European roll goods companies, most of whom were featuring composites of nonwoven technologies aimed at bringing nonwovens into areas it never dared enter before. With the term "disposable" quickly becoming a dirty word, nonwovens, which have come to the forefront of new product development and, if INDEX is any indicator, will remain there as we head to the 21st century.

You will read much more about INDEX `90 in the coming months in Nonwovens Industry. For now, we just wanted to tell you the show was a hectic, profitable, unqualified international success for EDANA and for the entire European nonwovens community.

The momentum that was generated by INDEX `90 is sure to carry over into the U.S. nonwovens business. The domestic industry is, after all, intimately tied into the European and Far East nonwovens businesses. With IDEA `90 coming up in September and promising just as international an audience, 1990 is destined to go down as the year the nonwovens industry truly made the world its home market.
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Title Annotation:INDEX '90 Congress and Exhibition, nonwoven fabrics industry trade fair
Author:Jacobsen, Michael A.
Publication:Nonwovens Industry
Article Type:editorial
Date:Apr 1, 1990
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