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A slice of comfort.

Sara Lee, a unit of Tyson Foods, has taken its whipped and fluffy cheesecake made with real cream cheese and packaged it as individually wrapped slices that are being merchandised in the frozen food aisle. Available in Classic Cheesecake Slices and Strawberry Cheesecake Slices, they are each sold as 2.75-ounce single slices with a suggested retail price of $1.79.


"We took our iconic cheesecake and made it even more convenient for consumers to enjoy with our newest single-serve desserts, Sara Lee Cheesecake Slices," says Angie Dobrofsky, assistant brand manager, Sara Lee Desserts, based in Chicago. "Consumers are looking for desserts that are quick and easy, yet mindful indulgences, fit for after a meal or anytime snack. Convenience is a huge factor given our busy lifestyles.

The individual portion and packaging of our new Sara Lee Cheesecake Slices provide the ease and convenience consumers are seeking for an after-meal treat or 1 sweet Indulgence during the day."

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Title Annotation:IN THE AISLES
Author:Turcsik, Richard
Publication:Grocery Headquarters
Date:Aug 1, 2016
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