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A second take on lesbian parents.

Criticism from adoption agencies concerned about angering China and from religious right groups upset by positive lesbian images led insurance company John Hancock to re-edit a TV commercial that shows two women with an Asian baby at an airport as part of its "Insurance for the Unexpected" campaign.

Some activists complained about deleting lines referring to the women as co-moms, but Jeanne Smith, the lesbian actress who costarred in the commercial, said, "The new ad is more generic and vague, but I'm really happy that they maintained some integrity and are still running it." To allay concerns from gay-friendly adoption agencies trying to keep good relations with China, a line was added to the ad to show the baby came from Cambodia.

Company spokesman Roy Anderson told The Wall Street Journal that the ad was edited to "allow people to focus on the real message of the spot, which is that however a child comes into the family, that child is entitled to financial protection, and John Hancock can help."
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Title Annotation:John Hancock re-edits TV commercial
Author:Rochman, Sue
Publication:The Advocate (The national gay & lesbian newsmagazine)
Article Type:Brief Article
Date:Oct 24, 2000
Words:170
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