Printer Friendly

A second take on lesbian parents.

Criticism from adoption agencies concerned about angering China and from religious right groups upset by positive lesbian images led insurance company John Hancock to re-edit a TV commercial that shows two women with an Asian baby at an airport as part of its "Insurance for the Unexpected" campaign.

Some activists complained about deleting lines referring to the women as co-moms, but Jeanne Smith, the lesbian actress who costarred in the commercial, said, "The new ad is more generic and vague, but I'm really happy that they maintained some integrity and are still running it." To allay concerns from gay-friendly adoption agencies trying to keep good relations with China, a line was added to the ad to show the baby came from Cambodia.

Company spokesman Roy Anderson told The Wall Street Journal that the ad was edited to "allow people to focus on the real message of the spot, which is that however a child comes into the family, that child is entitled to financial protection, and John Hancock can help."
COPYRIGHT 2000 Liberation Publications, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:John Hancock re-edits TV commercial
Author:Rochman, Sue
Publication:The Advocate (The national gay & lesbian newsmagazine)
Article Type:Brief Article
Date:Oct 24, 2000
Previous Article:Gay donors still need not apply.
Next Article:Maybe not quite so "ex" after all.

Related Articles
Rating TV ratings.
PFLAG's family crisis.
Prime Time's Final Frontier.
Visibility is the best policy.
letters to the editor.
The Nike chain-saw massacre.
Insurers go for gold--and green--with ad spots during Olympics. (Property/Casualty).
Ten years In the Life. (my perspective).
Honor, duty and life insurance: 5 Star Life Insurance Co. grows profitably by sticking to its mission of providing life insurance to the military and...

Terms of use | Privacy policy | Copyright © 2021 Farlex, Inc. | Feedback | For webmasters