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A response to the unwanted 'tingle'.

WARREN, N.J. -- During cold and flu season, a compromised immune system can trigger an outbreak of cold sores. Common tips to stay healthy and avoid cold sore flare-ups are to drink plenty of fluids, get the rest you need and make sure your body stays hydrated--that means even your skin and lips.

Some experts encourage travelers to keep Abreva on hand in case of an outbreak. When used at the first sign of a cold sore, identified by many as the "tingle," Abreva is said to be able to cut healing time and the duration of cold sore symptoms in half.

Abreva spokesperson Dr. Josie Howard is helping with education on cold sores, emphasizing the importance of treating them immediately with Abreva. Howard is a psychiatrist specializing in psychodermatology, an area of medicine that focuses on the relationship between stress, emotional well-being and skin health.

Howard points out that cold sores are extremely common. "Because it's so contagious, 67% of the world population under age 50 has HSV-1, the virus that causes cold sores. In addition to experiencing the physical outbreak, cold sores also take an emotional toll and sufferers may feel stigmatized because of their condition. In fact, from a survey conducted by Abreva last year, it showed that 40% of Americans would avoid going to a job interview and almost half (48%) would avoid taking a picture if they had a visible cold sore."

She says there's really never a good time to get a cold sore. "That's why it's so important to use Abreva, the only over-the-counter cold sore medication approved by the FDA [Food and Drug Administration], to knock out the cold sore in as little as two and a half days."

Howard says there are many triggers, especially when traveling, that can weaken an immune system and lead to a cold sore outbreak. "For example, you may be exposed to extreme weather conditions, stress or even lack of sleep. All of these factors may compromise your immune system and trigger the virus to attack. Luckily, Abreva is the perfect size to keep in your makeup or toiletries case. If you start to feel that tingle, reach for Abreva right away."

She adds other findings from Abreva's study:

* 94% of cold sore sufferers believe it takes three or more days for a cold sore outbreak to heal, yet, if used at the first tingle, Abreva can cut it to less than that.

* 47% of women with cold sores say they keep lipstick with them to be prepared throughout their day, but fewer have cold sore medication on hand (32%).

* 84% of women and 76% of men say they would be embarrassed to go to a work or social event with a visible cold sore outbreak.

Caption: Abreva utilizes docosanol for deep penetration.

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Title Annotation:CATEGORY INSIGHTS COUGH & COLD
Publication:Chain Drug Review
Date:Feb 12, 2018
Words:467
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