A real master stroke; Preview: Citroen C4 Picasso In what could prove to be a canny business move, Citroen are adding yet another Picasso to their line-up, writes BILL CAVEN.
AS part of their bid to capture a bigger slice of the family motoring pie, Citroen are about to add a third compact MPV to their range.
For many years now, the French car maker relied on the Xsara Picasso to win over buyers in this sector of the market - and it has performed well in the sales charts, thanks in no small part to generous cashback offers.
But earlier this year Citroen proved that they didn't have to rely on great offers alone for sales success when the new seven-seat C4 Picasso went on sale. No sooner had it turned a wheel, than it was picking up awards.
Within the next few weeks, a third compact MPV - the five-seat C4 Picasso - will join the ranks.
And to distinguish the two newcomers, the seven-seater will now be known as the Grand C4 Picasso.
The new five-seat C4 Picasso benefits from the same forward thinking that shaped the design of the Grand C4 Picasso.
Few people carriers are bought on the strength of their looks, as design tends to take a back seat to flexibility, practicality and all-round ability.
But now Citroen have proved that there's no reason why these family transporters can't be works of art, too.
Among the many attributes of the C4 Picasso are outstanding all-round visibility, acres of cabin and boot space, and a high-class overall finish.
The five-seater also features a new version of Citroen's innovative Modubox folding trolley and boasts an easy-to-use flexible interior lay-out ready to meet the demands of any family.
The cabin is refreshingly light and airy thanks to the massive expanse of glass and clever use of artificial lighting.
There are an abundance of neat touches, such as automatic welcome lights under the door mirrors, reading lights in the back and even a portable torch in the boot.
The newcomer sports a fresh, dynamic look that is highly eye-catching.
The assertive-looking front end gains a new-style bumper with oversized air intakes covered in black mesh, while the unique wave of the waistline highlighted in chrome creates an attractive side profile.
However, it is at the back where motorists will be able to tell that it is the five-door version rather than the Grand C4 Picasso.
The rear pillars are masked by the quarter-lights and, combined with the rest of the huge glazed area, give the impression that the upper half of the vehicle is completely surrounded by glass.
Citroen will offer the five-seater with a choice of two petrol and two diesel engines.
Prices have yet to be confirmed, but you can expect to pay in the region of pounds 14,500 for the entry-level model.
Model: Citroen C4 Picasso Engine: 1.8 and two-litre petrol; 1.6 and two-litre diesel Power: 110 to 143bhp Warranty: Three years/60,000 miles Price: To be confirmed On sale: Next month
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|Publication:||Daily Record (Glasgow, Scotland)|
|Date:||Feb 23, 2007|
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