Printer Friendly

A portable approach. (Nonfoods News).

Duracell is introducing Duracell LPI, the first alkaline prismatic battery designed specifically for portable digital audio devices. With a flat profile, LPI meets the size requirements of thinner, smaller audio devices, while providing device manufacturers and consumers with an "always ready," premium-quality power solution that requires no chargers or recharging.

Company officials say that emerging digital audio devices, including MP3 players and portable CD and MiniDisc players, continue to decrease in size while increasing in functionality. Measuring only 6.1 millimeters thick, Duracell LP1 provides device manufacturers with a slim alkaline battery with long-lasting, dependable performance.

The LPl battery is designed to complement the current line of Duracell and Duracell Ultra batteries and will be available later this year in North America, Europe and Asia. "Duracell LP1 provides device manufacturers and consumers with the premium quality and long-lasting performance historically associated with the Duracell brand in a new, thin form factor," says Mark Bertolami, vice president of business development and strategy for Duracell, a division of Boston-based Gillette. "As digital audio technology continues to progress, Duracell will innovate with new portable power solutions."
COPYRIGHT 2003 MacFadden Communications Group LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Author:Mendelson, Seth
Publication:Grocery Headquarters
Date:Apr 1, 2003
Words:183
Previous Article:Soy hits the candle alsle. (Nonfoods News).
Next Article:P&G strengthens its hair care presence. (Nonfoods News).


Related Articles
Space battles: Many retailers are looking at scaling back or eliminating the nonfoods category, which often has the least support among the chain's...
Making a case for nonfoods: supermarket retailers need to develop their seasonal operations with nonfoods products--to build excitement in their...
Directing the shelf: taking another look at category management can help retailers develop a more efficient shelf policy. (Nonfoods for Profit).
Wanted: Comprehensive approach to nonfoods. (Nonfoods Handbook).
Looking toward a brighter future. (Nonfoods for Profit).
The tale of one city: nonfoods merchandising strategies cannot be ignored when chains run into problems. The metropolitan New York retail market...
Defying popular perceptions: nonfood sales are supposed to be relatively recession-resistant. But this nagging economic downturn has definitely cut...
Sainsbury's named as possible target for bidding war; IN ASSOCIATION WITH Rensburg sheppards.co.uk.
Going off message: GM and HBC suppliers seem to have lost interest in promoting their products to the grocery trade.

Terms of use | Privacy policy | Copyright © 2019 Farlex, Inc. | Feedback | For webmasters