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A nice niche.

Company name: Wood Mallets Limited

Base: Hawkes Bay

Employees: 7

Products and/or services exported: Polo mallets and croquet equipment

Began exporting: 1982

Largest overseas markets: US, UK, Australia

Latest year's export sales: $635,000

Export sales as % of total sales: 80 percent

Overview: Having a website that is easy to find has been one of the keys to the export success of Wood Mallets Ltd. Manager GeorgeWood recommends that exporters who rely on Internet sales should brush up all they can on "search engine optimisation" to bring as many qualified sales prospects to their website. Wood Mallets Ltd currently generates around 85 percent of its sales through the world wide web. In the past three years it has sent its specialised products to 56 countries, despite the negative impact of the strong New Zealand dollar. An excellent example of an exporter taking advantage of a niche market and achieving consistent success over the long term.


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Title Annotation:Sports / Baby Equipment; Wood Mallets Limited
Publication:NZ Business
Article Type:Company Profile
Geographic Code:8NEWZ
Date:Dec 1, 2004
Previous Article:Finger on the market pulse.
Next Article:Strolling into new markets.

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