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A new range in jalabiyas.

Al Yashmac, a design house known for traditional outfits in the region, has built an exquisite collection of jalabiyas over the last 35 years. With more than 55 outlets in seven countries, Al Yashmac has reinvented the art of designing jalA[degrees] abiyas without losing its distinct link with the Arab culture.

Al Yashmac's awardA[degrees]winning designers have created some unbelievable jalabiyas. The comA[degrees] pany has further reinforced its wide repertoire with a unique new collection this year, which goes along with the market's needs.

The attention to detail in the new collection is present in the fine touches and accessories that go with the jalabiyas. Each jalabiya can be easily matched to a speciaA[degrees] lly designed handbag, making it truly customised.

Mohammed Salah bin Samhan, chairman and managing director of Al Yashmac, proudly talks about the company's extensive jalabiya collection. "We understand the ethos of Arab women and our colA[degrees] lection reflects the timeless appeal of jalabiyas. We bring out the artistic energy in the colours of the fabric with our designs in a way that it can be worn on any occasion A[degrees] be it casual or formal. The latest collection is another inspirational addition to our portfolio." Al Yashmac is located at Al Araimi Centre.

Apex Press and Publishing

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Publication:The Week (Muscat, Oman)
Date:Sep 19, 2013
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