A new look. (Outtakes).
What viewers will notice, however, is the NBC affiliate's snazzy new set design and the first major overhaul to its look -- including graphics and logos -- since the mid-1990s.
Gone is the red, black, white and yellow color scheme of the old set; out the window is the ultra-sleek "4" logo. Any visual traces of KARK's tabloid news past have been banished.
That was one of news director Rick Iler's goals when he arrived at the No. 3 ranked newscast in August: to separate the station from its tabloid reputation and reconnect with its glory days of the late 1980s.
The new set, awash in cool blues and warm woodgrain, has a visual depth similar to what viewers see on the "NBC Nightly News." Engraved glass behind the anchors shows the state Capitol. The gold "4" logo and slogan, "News 4 Arkansas," strive to establish a new identity. A larger studio allows for camera angles previously impossible in KARK's cramped Louisiana Street offices.
One of the new features of which Martha Hendrix, KARK marketing director, is most proud: the ability of camera operators to get a wide shot of the entire news team.
|Printer friendly Cite/link Email Feedback|
|Date:||Apr 8, 2002|
|Previous Article:||Stock Summary.|
|Next Article:||Mum on cost. (Outtakes).|
|New look. (Outtakes).|
|Ratings epilogue. (Outtakes).|
|Max Media update. (Outtakes).|
|This time, I'm serious.|
|Boo times two.|