A new look with a 'modern twist'.
2016 Chardonnay Matchbook
Zamora, Calif., matchbookwines.com
Case Production: 135,000
Vineyard Acreage: 1,600
Average Bottle Price: $15
"After 11 years it was time for a label refresh," said John Giguiere, co-owner of Matchbook Wine Company in Zamora, Calif. "We are constantly looking at ways to improve the quality of our vineyards and wines. Tweaking the appearance of our packaging highlights our innovative focus and keeps us current with consumer trends."
The Dunnigan Hills AVA winery's full-paneled, burnt-edged label has been replaced by a wrap label highlighting the estate offerings.
Giguiere said the new label is recognizably Matchbook, with "a modern twist." The vertical logo has been flipped to horizontal and highlighted by a red foil flame. The burnt notch on the upper right remains as an homage to the original burned edge. The label has a "matchstick x" boarder treatment and the "Estate Bottled" designation is prominently displayed.
CAPSULES: Polylam from G3 Enterprises, g3enterprises.com
CORK: Diam Closures USA,
GLASS: O-I, o-i.com
BOTTLING: In-house at Matchbook Winery, Zamora, Calif., with a Colbert Packaging 25 head filler (colbertpkg. com), Bertolaso 4-head corker (bertolaso.com), Robino capsuler (serviced by Collopack Solutions, collopack.com), and an Impresstik Labeling Systems vacuum in-line label applicator (impresstiklabelers.com).
LABEL DESIGN: Carole Goulding Brand Design, carolegouldingbranddesign.com
LABEL PRINTER: Grigsby Label, grigsbylabel.co
Please Note: Illustration(s) are not available due to copyright restrictions.
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|Title Annotation:||UNPACKING PACKAGING; G3 Enterprises, Matchbook Wines|
|Comment:||A new look with a 'modern twist'.(UNPACKING PACKAGING)(G3 Enterprises, Matchbook Wines)|
|Publication:||Wines & Vines|
|Article Type:||Brief article|
|Date:||Dec 1, 2018|
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