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A new back label promotion from the Coors Brewing Co. offers consumers the chance to win a "Guy's Night Out" in Las Vegas, NV.

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Caption: A new back label promotion from the Coors Brewing Co. offers consumers the chance to win a "Guy's Night Out" in Las Vegas, NV. The "Ultimate Guy's Night Out" is the second of three back-label promotions to roll out in 2003. Customers can tog on to www.coorsoriginal.com and enter the pin number of the label for a chance to win. "Our goat was to create a fun, interactive sweepstakes that is based on insights about the male consumer." says Gerry O'Brion, assistant brand manager for Coors Original. "This promotion leverages our positioning as official beer of "Guy's Night Out'."
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Title Annotation:New back label promotion from Coors Brewing Co. offers consumers chance to win a "Guy's Night Out" in Las Vegas, NV
Publication:Modern Brewery Age
Article Type:Brief Article
Geographic Code:1USA
Date:Jul 28, 2003
Words:104
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