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A more diverse aud fills U.S. theatres: African-American filmgoing rises in a rich year for black-themed pics.

Last year offered a bounty of films that performed well with African Americans, ranging from Oscar winner "12 Years a Slave" to "Lee Daniels' The Butler" and "Man of Steel," according to the MPAA's Theatrical Market Statistics report, released each year at CinemaCon. The report, which offers a deep survey of the exhibition scene worldwide, shows that Latinos continued to see more movies per capita than any other group in 2013, with strong turnout for films including "Fast & Furious 6." With demographic and attendance information going back many years, the report tells studios exactly how the audience is evolving, allowing the biz to potentially use the information to offer product that various groups will enjoy. The stats clearly suggest prospects for growth in the domestic market if films target the right viewers.


2013 Ethnicity Share of Top-Crossing Films

                 Caucasian   African    Hispanic   Asian/Other
                             American

Iron Man 3          53%        22%        13%        12%

Man of Steel        50%        15%        16%        19%

Survey Average      57%        17%        14%        12%

Source: MPAA

Note: Table made from bar graph.
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Title Annotation:Top Billing
Publication:Variety
Article Type:Brief article
Geographic Code:1USA
Date:Apr 1, 2014
Words:172
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