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A look back.

Sixty years ago this week, readers learned that "The discount house is back in force," according to a story in Retailing Daily in mid-December 1948. "In New York City it is already so potent a factor in the sale of home furnishings that a current quip defines a 'shmoe' as 'someone who can get it for you retail.' "The story went on to say that the discounters' success rests in part on their ability "to [convey] the impression of a sub-rosa operation ... the initial contact is vaguely reminiscent of being pledged to a secret fraternity." He added that this was "strictly flim-flam."
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Title Annotation:home page
Publication:HFN The Weekly Newspaper for the Home Furnishing Network
Date:Dec 17, 2007
Words:102
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