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A greener clean.

SC Johnson is doing its part to save the environment with the launch of Windex Mini, a concentrated refill pouch that uses 90% less plastic packaging than a traditional 26-fluid ounce trigger bottle. Company officials say Windex Mini concentrated refill pouch delivers the same streak-free results consumers expect from the Windex brand. In just three steps--cut, pour, add water--consumers can refill a clean, single 26 fluid ounce Windex bottle with cleaner. To get the revolution rolling, the product is currently being sold directly by SC Johnson at www.scjgreenerchoices.com in three packs of "snip 'n' pour" pouches.

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If SC Johnson can prove that concentrates will sell and convince retailers to stock them, industry observers say it could make an even bigger impact. Consumers buy approximately 21 million bottles of Windex Original glass cleaner each year. If just 20% of those were refilled, each year it could save 350,000 pounds of plastic; avoid using 175,000 pounds of virgin plastic and avoid transporting 735,000 gallons of water.

To support the launch of Windex Mini concentrated refill pouches, the company is expanding its corporate website to include a "Greener Choices" section. This forum, available directly at www.scjgreenerchoices.com, covers four main topic areas: Conserving Energy, More with Less, Reduce & Recycle and Everyday Alternatives.

"By conservative estimates, a flexible pouch saves six times as much plastic waste that goes into a landfill compared to a traditional bottle," says Fisk Johnson, chairman and CEO of the Racine, Wis.-based company. "Refilling with a concentrate is an example of a very small behavior change that could make a real difference in minimizing waste. But many people don't want the inconvenience. We want to crack the code and figure out what it would take to make concentrated refills an accepted-even demanded-choice."

For more information, visit www.scjgreenerchoices.com.
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Title Annotation:NONFOODS NEWS
Author:Mendelson, Seth; Levitt, Craig
Publication:Grocery Headquarters
Date:Aug 1, 2011
Words:308
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