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A golden opportunity for the North East; NEWCASTLE UNIVERSITY.

IN this region, between now and 2020, there is expected to be a 21% increase in the number of people aged over 65*.

Mike Morgan, business development manager for Changing Age for Business said: "Whilst an ageing society will bring challenges it will all also bring opportunities. Even today the over 50's in the UK own 80% of the wealth yet only receive 10% of marketing focus**. Understanding the ageing market is critical to businesses. Companies can gain competitive edge, market share in a growing market and build sustainable, profitable businesses whilst helping to improve people's quality of life."

Age touches everything and will provide opportunities for businesses to deliver products and services in all sectors. North East organisations succeeding in this emerging market will also have the opportunity to export their solutions globally.

* Data taken from Publication: 2010-based subnational population projections for England ** Data taken from The Golden Economy report:


OPPORTUNITIES The New Biomedical Research Building on the Campus for Ageing & Vitality
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Title Annotation:Features
Publication:The Journal (Newcastle, England)
Date:Jun 13, 2012
Previous Article:Driving innovation in the North East; NORTH EAST BUSINESS AND INNOVATION CENTRE.
Next Article:Changing Age for Business at Newcastle University.

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