A glass of milk a day keeps the doctor away. (Fresh Talk).
"3-A-Day" is an industry-wide initiative bringing together dairy manufacturers, retailers and health professionals to help drive consumers to purchase more calcium-rich milk, cheese and yogurt," says Tom Gallagher, CEO of DMI.
A colorful 3-A-Day logo will be incorporated on dairy product packaging (as long as the product meets DMI's criteria), as well as in retail promotional materials. Adds Paul Rovey, an industry dairy producer and DMI vice chairman, "Industry partners can easily make use of a ready-made logo that gives consumers a clear call to action: eat three servings of dairy products a day for stronger bones."
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|Date:||Dec 1, 2002|
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