Printer Friendly

A five-star loyalty program.

One way to keep loyal customers coming back is a rewards (or loyalty) program. But with so many companies offering loyalty programs today, you want to make sure yours stands out.

Customers at Family Farm & Home, which has more than 50 locations throughout Michigan, Indiana and Ohio, are reminded of the Homegrown Rewards loyalty program whenever they come in the store. Not only are there booklets at the store offering customers a way to sign up, as well as some facts about how the program works, but there are signs throughout the store, on endcaps and in the aisles, reminding customers about the program and the savings it can bring.

The signs match the rest of the store's signage, keeping the company's branding consistent throughout, and are small enough that they don't interfere with customers' ability to easily look at products and prices. But they serve as a reminder to customers about the loyalty program and the savings it can bring them.

COPYRIGHT 2016 National Retail Hardware Association
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2016 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:MERCHANDISING
Publication:Hardware Retailing
Date:Dec 1, 2016
Previous Article:Kids color for free.
Next Article:Buying more means giving more.

Terms of use | Privacy policy | Copyright © 2020 Farlex, Inc. | Feedback | For webmasters