Printer Friendly

A fishy proposition.

A Fishy Proposition

Arkansas native Bill Gregg has been keeping Little Rock's hottest marketing plan under wraps the last 10 months for fear competitors might sniff out the secret of his success.

The one-time ad agency employee is making waves nationally with Ozark Trout Co., which offers a one-pound, smoked, ready-to-eat trout. Gregg has been pushing his fish through ads in the New Yorker, Southern Living and other magazines and says business is fabulous.

Gregg's product is grown in Idaho, then shipped to Little Rock where individual orders are sent from a warehouse at 1200 Barrow Road.

"The 80's was the chicken decade," says Gregg, who test-marketed the product in fish-conscious Southern California. "The 90's will be the fish decade. This is a very healthy product."
COPYRIGHT 1990 Journal Publishing, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1990 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Outtakes; Ozark Trout Co.
Author:Rengers, Carrie
Publication:Arkansas Business
Date:Sep 24, 1990
Previous Article:Leader troubles?
Next Article:Temporary solutions: can employee leasing from companies like Arkansas' Sunmark, ease the woes of the RTC?

Related Articles
Ozark cram-down.
Ozark lands $6 million Baldor plant.
Mixed-up fish.
Public access, trout stocking need attention.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters