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A bell for New Orleans.

Peter Lynch, president, CEO and chairman of Winn-Dixie Stores, rang the opening bell of the NASDAQ exchange from the chain's newly reopened New Orleans East store in late September.

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"We are thrilled to have this opportunity to use the NASDAQ opening bell ceremony to help show the nation and indeed the world how the people of New Orleans have recovered from the devastation of Katrina two years ago," said Lynch, who was joined at the event by New Orleans Mayor Ray C. Nagin and NASDAQ executive vice president Bruce Aust. It was the third rebuilt store the chain has opened in the area since the hurricane.

The 50,079-square-foot supermarket showcases Winn-Dixie's latest design concept, which features a warmer color palette, brighter lighting, wider aisles, self-checkout lanes and a new logo, along with a stand-alone deli, bakery with muffin cart and bread warmer, wing bar, salad bar, olive cart, and expanded meat, produce and wine departments.
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Title Annotation:TRADE TALK
Author:Turcsik, Richard
Publication:Grocery Headquarters
Date:Nov 1, 2007
Words:158
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