A Website passionate about marketing.
You can see his copywriting skills hard at work at McKeough's website. The "landing page" is really 15 pages--15 pages of benefit-laden copy. It's designed on a 3-column grid. The left-hand one initially features a smiling photo of McKeough and then presents dozens of testimonials and frequent opportunities to "Click here" for a free one-month trial subscription to The Successful Investor (which comes with three special reports), or for a 1-year or 6-month subscription.
The double-width right-hand column is one, long direct marketing sales letter with, and this is very important, frequent click-throughs to read more about any number of special reports. The equivalent of the Johnson Box reads in bold blue and red type,
The site is a model of fact-filled and benefit-filled copy devoted exclusively to selling the newsletter and its many special reports.
Well worth a visit and a long study of its techniques.
"My Canadian Conservative Growth Portfolio skyrocketed 139.18% Turning $100,000 into $239,000 during one of the most volatile markets in history!"
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|Title Annotation:||Publisher's Profile|
|Publication:||The Newsletter on Newsletters|
|Date:||Dec 17, 2004|
|Previous Article:||Strong website, investors' "Inner Circle," and (not least) a skyrocketing portfolio propel Patrick McKeough to newsletter success.|
|Next Article:||Two recent DM notebooks revisited: freemiums and off-the-wall thinking.|