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A Treat for the Season: Little Debbie Holiday Snacks

COLLEGEDALE, Tenn., Nov. 25 /PRNewswire/ -- It's late Christmas Eve and the only sound in the house is the ticking of the kitchen clock. Gifts of different sizes and shapes are stacked under the Christmas tree, and the family stockings hang from the mantel. On a small table by the fireplace are a glass of milk and a plate covered with Little Debbie(R) Christmas Tree Cakes(R), set out earlier for Santa by a little boy who is now asleep upstairs and lost in Christmas dreams.

This scene will no doubt take place in thousands of homes across America during the Christmas holiday season. More than 200 million Little Debbie(R) holiday snack cakes were sold in 1995, but not all of them were left for Santa.

An excellent value, the holiday snack cakes have proven a perfect holiday dessert or snack in a variety of situations - parties at home, school, the office or at church. They're ideal as stocking stuffers, unique lunch-box snacks, and of course they're put out with milk for Santa Claus. "Mothers buy them simply because they know the kids will love 'em, and they're fun," said Chris McKee, Director of Marketing at McKee Foods Corp., which makes Little Debbie(R) snacks.

Little Debbie(R) holiday products were first sold in 1974. Now the company has nine Christmas holiday items. The most popular: Little Debbie(R) Christmas Tree Cakes, which generated sales of 5.5 million cakes when first introduced in 1985. Since then, annual sales of the 1.5 ounce Christmas Tree Cakes have skyrocketed to more than 50 million cakes, which includes single- serve and multipack.

Also popular are the Little Debbie(R) Holiday Snack Cakes, which topped sales of 43 million cakes last year. Other Little Debbie(R) Christmas season items are Cookie Wreaths(R), Cherry Cordials, Fruit Jammers, Ginger Cookies and Holiday Cake Rolls.

"When we introduced these products we hoped they would be a bright addition to a lot of people's holidays," McKee said. "And sales of the products tell us we were right."

The success of the Little Debbie(R) Christmas items prompted McKee Foods to follow suit at other times of the year. "After Christmas, we'll have our Valentine products on the shelves, and after that comes Easter and Fall Party Cakes," McKee said.

"The concept of holiday treats has worked extremely well for us, but the concept wouldn't work without a quality product. We start by making a product we know consumers will like, and after that we make eating it as fun as we can. So, we can honestly say that consumers can 'Unwrap a Smile' when they buy Little Debbie(R) snacks."

McKee Foods Corp., formed in 1934, markets Little Debbie(R) brand snacks nationally. Company headquarters are located in Collegedale, Tenn.

SOURCE McKee Foods Corp.
 -0- 11/25/96

/CONTACT: Jennifer Jas, McKee Foods Corp., 423-238-7111, ext. 2610/

/Photo available on AP PhotoExpress Network (7:30 a.m., 11/25/96, PRN# 3); via NewsCom, 213-346-8555; or, high resolution; or, public viewing; or via PressLink Online, 703-758-1740/

CO: McKee Foods Corp. ST: Tennessee IN: FOD SU:

KW -- ATMFNS1 -- 3426 11/25/96 07:27 EST
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Publication:PR Newswire
Date:Nov 25, 1996
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