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A TRAGEDY AVERTED, SERVICE IS FOUNDED TO MAKE SURE SENIORS ARE OKAY; GET HELP IF NOT

 A TRAGEDY AVERTED, SERVICE IS FOUNDED TO MAKE SURE
 SENIORS ARE OKAY; GET HELP IF NOT
 MORRISTOWN, N.J., July 21 /PRNewswire/ -- Two winter ago, a 91 year old woman fell and broke her hip in her New York apartment. Alone and frightened, unsure of when help would come, she began to slap her hand on the kitchen floor and hope that the 80 year old women living downstairs would hear her.
 "Luckily, the neighbor heard my grandmother and called for help," said Karen Kelly.
 As a result of her grandmother's near tragedy, Kelly has started a service called "How Are You Today" which will monitor senior citizens at the same time every day, seven days a week.
 The service is computerized, and calls are dialed at precisely the same time daily. When the senior citizens answers, they hear a personal message from a close friend of relative, and respond they are okay by pressing "1" on a touch tone phone. If they need help or don't answer, three friends, relatives and neighbors are immediately called.
 The service has already helped avoid tragedy.
 "In June, an 81 year-old diabetic woman missed her 8 p.m. Sunday night call from "How Are You Today." When the service called for help, two friends checked in her and determined her foot was infected. They rushed her to the hospital for a 2 a.m. operation, and the doctor said it was so serious they could have had to amputate. Although she's still in the hospital, she will recover."
 Kelly recently expanded her service nationwide.
 "Now everyone with a retired parent in Florida or anywhere else can know at the same time everyday that their mom or dad is okay."
 How It Works
 Subscribers can record their personal message to their mom by making an appointment with How are You Today, or mailing a cassette tape.
 Calls can be scheduled 24 hours a day and can be used as a reminder to take medication; messages can be recorded in other languages; if a call for help is busy or not answered, the computer redials every 15 minutes until someone confirms they will provide help.
 The service costs $1 a day to call within New Jersey, and $1.50 a day anywhere else in the continental United States. The company offers a two week free trial. For information, call How Are You Today, Inc. at 1-800-775-OKAY.
 -0- 7/20/92
 /CONTACT: Karen Kelly of How Are You Today, 201-540-9860 / CO: How Are You Today ST: New Jersey IN: HEA SU:


SM -- NYHFNS20 -- 1029 07/21/92 07:16 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Jul 21, 1992
Words:434
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