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A REVOLUTIONARY NEW MUSIC SERVICE COMES TO EASTERN PRINCE WILLIAM COUNTY; FIRST CABLE SYSTEM IN WASHINGTON, D.C. AREA TO OFFER DMX

A REVOLUTIONARY NEW MUSIC SERVICE COMES TO EASTERN PRINCE WILLIAM
 COUNTY; FIRST CABLE SYSTEM IN WASHINGTON, D.C. AREA TO OFFER DMX
 DALE CITY, Va., June 16 /PRNewswire/ -- Columbia Cable of Virginia and International Cablecasting Technologies Inc. (ICT) (NASDAQ: TUNE) announced the launch of Digital Music Express (TM) (DMX (TM)), ICT's premium digital audio service, in the Woodbridge, Dale City, Lake Ridge and Dumfries cable systems.
 Digital Music Express is a 30-channel, compact disc-standard music service featuring a wide variety of formats programmed 24 hours a day without disk jockeys or commercial interruptions.
 "Adding DMX to the traditional cable offerings represents a whole new entertainment option for the home beyond television," said Troy Fitzhugh, general manager of Columbia Cable. Having DMX is like having a CD player with an unlimited library of CDs."
 DMX is the brainchild of ICT, a company formed by executives from the music, cable and consumer electronics industries. Its 30-channel DMX package includes such formats as: symphonic, opera, classic jazz, country, 50s oldies, dance, reggae, great singers, album rock and New Age.
 Columbia Cable is rolling out DMX with a full array of marketing support activities including cable television commercials, bill stuffers, print advertising, direct sales and demonstration booths at its three customer service centers.
 In the future, Columbia Cable plans to provide audio simulcasting of a selection of popular video networks such as MTV, Home Box Office and pay-per-view channels through the DMX tuner as an additional enhancement of these services.
 ICT is a diversified provider of satellite-delivered cable audio programming for residential, commercial and international markets. National roll-out of the company's flagship 30-channel DMX subscription music service began in September 1991, and DMX is currently available on more than 200 cable systems.
 Customers interested in subscribing to DMX should contact Columbia Cable Customer Service at 703-730-2225.
 -0- 6/16/92
 /CONTACT: Troy Fitzhugh, general manager of Columbia Cable of Virginia, 703-670-0189; Maryse Najar, VP-corporate communications of ICT, 310-444-1744/
 (TUNE) CO: International Cablecasting Technologies Inc.;
 Digital Music Express ST: Virginia IN: ENT SU: PDT


EH-CH -- LA009 -- 0475 06/16/92 08:03 EDT
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Publication:PR Newswire
Date:Jun 16, 1992
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