Printer Friendly

A Pretty Picture to Paint?

I enjoyed some 15 minutes of fame when a reporter from Reuters wrote up a little story on the 100th year anniversary of the Journal and myself this past month. I proudly e-mailed it to my parents and other family members. My 80-year-old father claimed it "got lost on the internet" after I accused him of not caring enough to read it, but I digress. The reporter fairly represented two of our readers' views. I thank Rob Stephen of Dunkin' Donuts who praised the magazine. However, another specialty coffee roaster claimed he didn't read this magazine because we paint too rosy a picture of everything.

So I thought, Am I painting too rosy a picture?

Several months ago, I cried as I read Tim Castle's article on East Africa, about an entire continent under siege, its coffee industry a shadow of its once glorious self. I heard complaints from the Kenyan and Costa Rican growers when several industry members reported in our magazine that these countries' coffee quality were slipping. Several of our stories attacked the foodservice industry, accusing them of downgrading the sector of the industry -- promptly setting off a war in print among some roasters and equipment manufacturers. The plight of the Mexican and Guatemalan coffee farmers meeting their death as they tried to enter the U.S. looking for better jobs makes one pause and reflect. Green coffee prices are still at an all-time low and there seems to be no recovery in sight. I had hoped that this crisis would have passed by now. But I see hope as the Guatemalans stage the "Guatemalan Cup of Excellence" internet auction in conjunction with the SCAA, George Howell and others. The auction commanded high p rices from scrambling traders from all around the world, proving to the farmer that excellent quality coffee is worth so much more.

This month, correspondent Larry Luxner visits Cuba and reports of its diminishing and eroding coffee conditions. He writes about Jose Gavina, whose family lost their entire coffee farm during Castro's regime. While Gavina was justifiably angered, he said he would be willing to come back and rebuild the coffee industry after Castro is no longer in power.

Yes, we are aware of the shortcomings of this industry, as well as its positives. And it is our intent that you also feel that, even during these hard times, there is still much hope out there.

Jane McCabe

Editor & Co-Publisher
COPYRIGHT 2001 Lockwood Trade Journal Co., Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:international coffee and tea industries
Author:McCabe, Jane
Publication:Tea & Coffee Trade Journal
Article Type:Brief Article
Geographic Code:0JINT
Date:Sep 20, 2001
Previous Article:One Stop Shop.
Next Article:Kenya Tea and Forestry Groups Join Up for Research.

Related Articles
The grande dame of all shows: an event not to be missed!
Vienna 1997: an overview of the International Coffee and Tea Exhibition & Symposium.
In the public eye: how to work with media.
8th Annual Coffee and Tea Flavor Review.
The Heat Is On!
Our Editorial Policy.
The road to Kuala Lumpur. (from the editor's desk).
2002 Tea & Coffee World Cup Asia exhibition & symposium.
Brewing justice: Fair Trade Certified tea in the U.S.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters