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A PRIME SITE FOR PRIMARK; Princes St store to open.

PRIMARK are set to open a huge department store on Edinburgh's prestigious Princes Street.

They secured the site, in the heart of the city centre, after council bosses gave their plans the green light yesterday.

The new shop will be located on the site of the former Littlewoods department store at 91 Princes Street, which was used more recently by Marks & Spencer.

The existing building will be demolished and a new store created.

Currently, the front of the store extends into Princes Street. But this will be removed and the new Primark will have the same boundary line as the other shops on the street.

Improvements It will eventually benefit from having a tram stop and pedestrian crossing right outside.

The new store will extend all the way back through to Rose Street at the rear, where there will be an entrance to replace the present car park at ground level.

Primark have agreed to pay pounds 158,000 towards the cost of the Edinburgh tram project and a further pounds 340,000 for improvements to the surrounding area, including the development of Rose Street.

Edinburgh councillors voted to grant planning permission at a planning subcommittee.

Former city lord provost, councillor Eric Milligan called the flagship 75,000 sq ft store "the most exciting retail news for Edinburgh for a generation".

He added: "This is just as important as the arrival of Harvey Nichols in St Andrews Square and will attract more shoppers into the centre of the city."

The store, which is set to open next year, is Primark's first in Edinburgh.

Until now, bargain hunters have had to travel to Dunfermline or Glasgow.

The Irish firm opened their first UK store in 1973 and now have 198 shops in Europe.

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Title Annotation:Business
Publication:Daily Record (Glasgow, Scotland)
Geographic Code:4EUUK
Date:Aug 26, 2010
Words:301
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