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A PATTERN DEVELOPING; NPD HOUSEWORLD'S LIST OF TOP 10 UPSTAIRS TABLETOP STYLES AGAIN REVELS FEW NEWCOMERS.

NEW YORK-As with past lists from NPD HouseWorld, the players in upstairs tabletop's top patterns for the first half of the year have remained largely the same. A few new companies and patterns made the grade, and tried-and-true patterns shifted positions slightly, but again, such big brands as Lenox, Waterford, Mikasa and Oneida shared a large piece of the pie.

Noritake joined the ranks of the top 10 best-selling patterns in upstairs dinnerware, with Crestwood Platinum coming in at number seven, while Lenox's Butler's Pantry made it on the list for the first time, giving Lenox half of the top 10 upstairs dinnerware patterns.

In crystal stemware, Mikasa's Flame D'amore was the only new addition at number nine, kicking off Waterford's Millennium Five Universal.

The rest of the list is virtually unchanged, with a couple of patterns swapping rank and others bumping up a position.

Crystal barware, non-stem shapes, is a new category for HFN's top 10 pattern list, but some of the same names and patterns in crystal stemware can also be seen here.

For example, Waterford's Lismore, Cristal d'Arques' Longchamps and Waterford Marquis' Vintage take up the top three positions in both the stemware and barware rankings. Brands that are only on the barware list and not in the top 10 in stemware are Lenox's Gorham, Block China, Godinger Silver and Miller Rogaska.

Gorham also made it on to the top 10 upstairs flatware patterns, with Studio coming in at number six. Lenox brings another new pattern to the list with Butler's Pantry Frost at number seven. These two new patterns not only garnered for Lenox more of the upstairs flatware market but also booted off two Oneida patterns, Dover and Gold Julliard, giving Oneida 50 percent of the top 10 patterns. This is down from the 70 percent it had on the second half of the year rankings for 2001.

And yet again, the same names grace the top 10 spots in sterling-silver flatware patterns, with Syratech's Wallace, Towle and International Silver brands, as well as Gorham and Reed & Barton, ruling the roost.

The only change from the top 10 of the second half of 2001 is the addition of Reed & Barton's Burgundy at number nine, which took the place of International Silver's Queen Elizabeth.

Editor's note: Top housewares patterns were not included in the roundup because Wal-Mart no longer releases such information to NPD, rendering the list incomplete.
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Comment:A PATTERN DEVELOPING; NPD HOUSEWORLD'S LIST OF TOP 10 UPSTAIRS TABLETOP STYLES AGAIN REVELS FEW NEWCOMERS.
Author:Webb, Carla
Publication:HFN The Weekly Newspaper for the Home Furnishing Network
Article Type:Brief Article
Geographic Code:1USA
Date:Aug 26, 2002
Words:402
Previous Article:NEWS BRIEFS.
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