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A Match Made in HEL aACAo Finnair and Finavia bring top skaters from Europe and Asia to promote Helsinki Airport.

Summary: Finnair and Finavia are highlighting the benefits of Helsinki Airport

Finnair and Finavia are highlighting the benefits of Helsinki Airport as the airport for fast transfers between East and West by arranging a unique event from October 12 to 13 aACAo A Match made in HEL skateboarding invitational aACAo that turns the airport into a uniquely challenging skatersaACAO playground. Celebrated Finnish professional skateboarder Arto Saari and his crew will hold the Arto Saari Invitational, which gathers skaters from Asia and Europe to share their passion and show off their skills at a one-of-a-kind, pop-up skate park on the airport grounds.

Helsinki Airport has emerged as major transfer hub between Asia and Europe, and 15 million passengers use the airport every year.

"Finnair aims to double the revenues of its Asian traffic via Helsinki by 2020, and with this event, we wanted to highlight the benefits of Helsinki Airport in a new way - by showing the Airport through the eyes of skateboarders", says Jarkko Konttinen, Vice President for Marketing and Product at Finnair. aACoeThe airport is part of the journey - a place to play, have fun and go somewhere youaACAOve never been before. ThataACAOs why we invited Arto and his crew to come and reimagine this familiar environment.aACA[yen]

"Airports are often seen as stressful environments, and we have always wanted to show that Helsinki Airport is different. This fun and exciting event is a part of that, and it also enables us to show the benefits - such as speed - that Helsinki has to offer for transfer passengers," Ville Haapasaari, FinaviaaACAOs Senior Vice President and Director of Helsinki Airport.

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Publication:EMBIN (Emerging Markets Business Information News)
Geographic Code:90ASI
Date:Sep 11, 2014
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