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Dear Colleagues,

I am thrilled to personally invite you to join thousands of your franchise peers at IFA's 60th Annual Convention in Orlando, FL Mark your calendars now for February 8-11, 2020, and start planning your schedule by reading through this brochure. As you'll see--we have another invaluable and forward-thinking event in store for you!

IFA's Convention is a unique opportunity to expand your network and meet key contacts to help grow your business. Members of your franchise family--consisting of those who have been in the community for years to those who are just starting out--are waiting for you to join them for an unforgettable time at franchising's premier event. Whether you're a franchisee, franchisor or supplier, we all have one very important thing in common that binds us together--our commitment to the success of the franchise business model.

One of the many things I am looking forward to is seeing our dynamic lineup of top-notch keynote speakers. Our opening keynote speaker on February 9 is world-renowned author and visionary thinker Simon Sinek. During his keynote presentation, he'll provide insights about his new book, The Infinite Game. You'll leave this session knowingjust how important it is to stay ahead of the game and outlast your competitors. I am also excited to share that Kevin Hochman, President & Chief Concept Officer of KFC U.S., will take the main stage on February 10. During Kevin's presentation, you'll get an inside look at how a massive brand like KFC re-established itself. Kevin and I will also engage in an authentic one-on-one discussion (a brand new Convention feature!) about how critical it is for franchisors and franchisees to maintain a powerful partnership. On February 11, former NFL athlete Trent Shelton will be ending the event on a high note as our Closing General Session speaker. Trent will discuss breaking free from toxic environments and finding what drives you--leaving you prepared to take on any challenges you're facing professionally and personally. Please take a look at page 7 in this brochure for even more details about our incredible General Session speakers.

Every year, we bring many young entrepreneurs to this event through our NextGen in Franchising Global Competition. For 2020, we will be bringing back past winners and contestants for an All Star Edition. They'll walk us through what they've done to grow and improve their brand since we last saw them at IFA's Convention. I can't wait to hear their stories!

There are numerous networking and educational events throughout the four days you will be in Orlando. Between the Summits, Learning Labs, Receptions, Roundtables and more, you'll bring many new skills tools and resources back to your business with a renewed drive to succeed. Throughout this brochure, I'm positive you will find sessions catered to your needs as a franchisee, franchisor or supplier. You can also find more information about the event and register at or contact the IFA Conferences Team at events(a) with questions.

I look forward to seeing you in February for IFA 2020, where the power of the future success of the franchise business model is in your hands. You, your peers and I will work together to produce positive outcomes for the good of the franchise community as whole--because Franchising's Future Starts With Us!


David Barr

Chairman, PMTD Restaurants LLC Managing Director & Partner, Franworth IFA Chair
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Publication:Franchising World
Date:Dec 1, 2019
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