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A GoldStar to Corus for training sales engineers.

Members of Corus Northern Engineering Services (CNES) from throughout the UK have undergone a training course conducted by Hartlepool-based business improvement specialists GoldStar.

Ian Kirkup, of CNES, said: "We have been tasked to achieve a significant increase in revenue from 'external' sources over the next five years.

"That requires us to invest in developing the skills of our sales engineers and to provide them with the knowledge and techniques needed to improve their ability to attract and retain new customers.

"We teamed up with GoldStar because of its experience and understanding of selling to the engineering environment in which we exist.

"The course was ideal in that it provided our sales engineers with a clear and systematic structure that could be adapted to suit their own personalities."

The course was designed to match both the needs of those starting out on a career in sales and the experienced professional who felt they might benefiting from revisitng the basics.

Steve Barker, GoldStar chief executive, said: "The course can be adapted to run over one or two days and can be tailored to meet the specific needs of any organisation regardless of the product or service they are selling or the market sectors in which they are operating."
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Title Annotation:Jobs & Learning
Publication:Evening Gazette (Middlesbrough, England)
Date:Sep 1, 2004
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