A CORPORATE OBJECTIVE: ROOM AT THE INN
A CORPORATE OBJECTIVE: ROOM AT THE INN ATLANTA, Aug. 18 /PRNewswire/ -- In the hotel industry, posting "no
vacancy" is a clear sign of success. But there's one lodging facility in central Florida that goes out of its way -- even to the point of building new facilities -- to avoid saying there's no room at the inn.
That facility is the Holiday Inn Kids Village(R) in Kissimmee, Fla. And assuring that the Village can accommodate all of its young guests and their families has grown from a business objective to a passion for its Atlanta-based sponsor, Holiday Inn Worldwide. The Holiday Inn Kids Village is the exclusive lodging facility for Give Kids The World, a non-profit foundation established by Holiday Inn franchisee Henri Landwirth in 1986 to grant wishes of seriously ill children. Their wish:
a family visit to Disney World and other central Florida attractions.
More than 2,200 children and their families stay at the Village every year, looking for a special family fantasy vacation and a respite from the reality they face each day. For some of the children who visit Disney World through the Give Kids The World foundation, such vacations may be the first time in many months that the family hasn't been consumed with illness and the threat of tragedy. "We know we can't take their pain away or avoid the realities these families face," said Bryan D. Langton, chairman and CEO of Holiday Inn Worldwide. "But we can give them a moment that we hope will live in time and in their memories." Holiday Inn is asking every Holiday Inn employee to donate at least one hour's pay to help Landwirth make these children's dream visits come true. Such a show of support for GKTW is not uncommon for corporate Holiday Inn. Since the Kids Village was launched in 1989, the company has leveraged its strategic partnerships with suppliers and other business partners to benefit the Village. One example is a current project with Procter & Gamble, which supplies personal care products for many Holiday Inn hotels all over the country. This summer, Procter & Gamble is making a donation to Give Kids The World for purchases that a Holiday Inn property makes. Also this summer, P&G has launched a national consumer coupon promotion to raise up to $310,000 for the program. These programs are "an example of corporate America at its best," Langton said. "For Holiday Inn, success in this program means never having to say there's no room at this inn." -0- 8/18/92 /CONTACT: Molly A. Badgett of Northlich Stolley LaWarre, 513-421-8840, for Procter & Gamble/ CO: The Procter & Gamble Company ST: Ohio IN: HOU SU:
BM -- CL002 -- 0793 08/18/92 08:06 EDT
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|Date:||Aug 18, 1992|
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