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A CLEAN SLATE; Tourist hotspot set to ditch rebrand after backlash over new name.

Byline: SARAH HODGSON Daily Post Reporter sarah.hodgson@reachplc.com

A TOURIST attraction in Snowdonia is expected to ditch plans to rebrand after a furious backlash.

Llechwedd Slate Caverns revealed it would now call itself Slate Mountain/Mynydd Llechi back in February of this year.

The former Gwynedd slate quarry turned adventure attraction near Blaenau Ffestiniog now looks set to abandon that plan - after locals, former quarry workers and politicians branded the idea "disrespectful".

The owners of the attraction are yet to comment publicly but Dwyfor Meirionnydd MP Liz Saville-Roberts has been told the site will now hold on to the Llechwedd name.

She said: "Following recent discussions with the local community in Blaenau Ffestiniog I welcome the decision taken by Llechwedd to use 'Llechwedd' as its official name again following concerns about 'Slate Mountain'.

"Hold fast to our heritage. The proper name should be made public and visible as soon as possible on all their branding."

SLATED...new name " The initial decision to change its name to Slate Mountain came following a PS1.65m investment into its glamping lodges as well as a new fourstar hotel at the site.

UPSET AS LLECHWEDD CAVERNS | How the Daily the backlash to the name dates back to when the mine was founded back in 1836 and the quarry was once one of world's d h biggest producers of slate.

attraction's Today, the site is the home to numerous adventure and heritage tours such as the Llechwedd Deep Mine Tour, Zip World Caverns, Bounce Below and Antur Stiniog.

under fire RENAMED SLATE MOUNTAIN rc ss Post reported the name change The rebranding caused a storm on social media with many describing it as "appalling" and calling for a h d public meeting.

At the time Ieuan Evans, originally from Penrhyndeudraeth, who has family members that worked in the slate industry said: "The simple answer is that Llechwedd is its original name.

"In the past, quarrymen were mostly Welsh speakers that strived to make the slate industry a success and without their efforts, Llechwedd would not have existed.

"So to respect them, we should keep the name."

The Daily Post has approached Slate Mountain for a comment.

CAPTION(S):

| How the Daily Post reported the backlash to the name change

| Llechwedd Slate Quarry (main) boasts attractions such as the Deep Mine tour (above left) while it also launched Slate Mountain Lodge (above right) MAIN PICTURE: DAVID POWELL

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Publication:Daily Post (Conwy, Wales)
Date:May 28, 2019
Words:403
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