9 cinema halls demolished as number of cinegoers vanishes.
SIALKOT -- As many as nine popular cinema halls have been demolished in various parts of Sialkot City during the last few years due to prolonged financial crisis, lowering number of cine-goers, and unbearable burden of taxation by the government.
The cinemas in Sialkot City whose buildings have been demolished by their owners to avert further financial losses include: Pervaiz Mehal Cinema Shahabpura Road, Venus Cinema China Chowk, Khan Mehal Cinema near Talaab Sheikh Maula Bakhash, Garrison Cinema Sialkot Cantt, Mughal Mehal Cinema Hajipura, Rex Cinema on Railway Road, Nishat Cinema Kutchehry Road, New Pearl Cinema on Maha Raja Road and Gulistan Cinema Kotli Behram area.
The owners including Khan Iqbal, Bashir Ahmed and Usman said that these cinemas were demolished during the last few years as they were suffering from multiple problems due to non-screening of the films. They said that the number of cine-goers was reduced to a great extent due to advancement in information technology and internet services, and the spread of local cable networks.
The owners said that these cinemas houses were in continuous heavy financial losses with overburdened taxation by the government.
A private college was established at the demolished building of New Pearl Cinema on Maha Raja Road Sialkot, while, a filing station was established at the demolished building of Gulistan Cinema in Kotli Behram, Sialkot.
Owner Usman said that these were popular cinema houses in Sialkot, and they provided entertainment to thousands of visitors belonging to Sialkot, Daska, Sambrial, Pasrur and surrounding areas, but they had lost their attraction to the visitors in advanced era of technology.
He added: 'People preferably started to have entertainment through cable TV networks and later through internet on computers and 4G technologies even on their mobile phones. People have changed their style of entertainment from going cinemas to cable TV networks.'
The owners alleged that the government did not make any proper policy for the survival of these cinema houses except collecting unbearable taxes from these cinema houses.
Now, there were only four old cinema houses namely Lalazar, Rim Jhim, Shama and Parwana left in Sialkot.
Two neighbouring cinemas: Shama and Parwana: were also striving for their survival by screening Pakistani, English and even Indian movies to attract the people. While, the rest two Lalazar and Rim Jhim were almost closed due to the feeble number of visitors.
Abdul Majeed Butt said: 'These demolished cinemas have been popular names of entertainment in Sialkot.' Arif Mehmood Sheikh said: 'The cinema culture has almost died in Sialkot.'
Same situation is in Daska City. There were only two cinemas namely Afshan and Tasweer Mehal in Daska City, and both of these cinemas' buildings have been demolished by their owners due to great financial losses. Shopping plazas and centres have been established on the demolished buildings of cinema halls.
A Daska-based senior cine-goer Jamil Sethi expressed grave concern over this critical situation. He urged the government to take notice of the situation and patronise cinemas.
CUSTOMS SEIZE SMUGGLED GOODS
The Anti-Smuggling Squad of Pakistan Customs, Sialkot, seized 20,000kg of smuggled steel and 18,000 banned sex enhancement pills from a truck during checking near the bridge over River Chenab on Sunday.
According to DC Customs Sialkot Ali Muhtashim Minhas, the smuggled steal and sexual supplements were being shifted to local markets in Gujranwala and Lahore for sale.
The Anti-Smuggling Squad also arrested the accused truck driver named Iqbal. Further investigations were underway.