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8th season of Fashion Evolution.

Cairo Fashion Festival (CFF), in collaboration with Cairo Festival City Mall (CFCM), is back this April--brought to you by "selfie expert Oppo camera phone"--celebrating the eighth season of Fashion Evolution. The festival takes place from 27 to 29 April 2017 at CFCM Festival Amphitheater!

Cairo Fashion Festival is a three day extravaganza featuring both leading and emerging designers from the region. The festival is mostly known for scouting fashion talents, and this season they will showcase fresh, talented designers as usual. As for international designers this season, Cairo Fashion Festival and Cairo Festival City Mall present to you the breathtaking designs of Hama Designs, which have captured the eyes of the beautiful Queen Rania of Jordan and other royalty.

The theme of this season is inspired by carnivals and amusement park vibes that embody a fashion wonderland, with its soft, white, pastel, and vintage vibes. The fashion shows and presentations will feature the SS'17 and FW'17/18 collections from top Egyptian, regional and international fashion designers and brands.

For the start of the festival, CFF has joined forces with the top exhibitors to create a brilliant bazaar, with over 20 exhibitors in the mall's Festival Promenade. The bazaar will run from 10:00am till 12:00am, without any invitations needed. Everyone can enjoy an endless day of shopping from a huge variety of unique exhibitors.

On 28 April, the exclusive event will include more than ten runway shows, non-stop fashion presentations, and a glamorous red carpet. Needless to say, the show's lineup will blow your wardrobe dream and introduce you to the top fashion trends in hair and makeup beautifully styled by Kriss Beauty Salon.

As per tradition, Cairo Fashion Festival will take place in the ever-so-grand Cairo Festival City Mall--strategically located in the spacious outdoor arena. Luckily, shoppers at the mall can also enjoy the show live on Cairo Festival City Mall's mega screens.

CFF, in cooperation with CFCM, will give major support this season, as they have collaborated for the second time in a row with the best fashion university worldwide, London College of Fashion. CFF will give the opportunity to one of the festival's designers to attend the university for a short course fully funded by Cairo Festival City Mall

DHL once again has tapped into the fashion industry and has created a global international campaign around upcoming fashion designers. DHL has joined forces with CFF to create a heated competition among all the designers, with a grand prize to be announced at the end of the event.

The red carpet event this year will be welcoming over 3,000 VIP guests, ranging from global media representatives to society's top fashion elite.

CFF's management expressed their happiness with their collaboration with CFCM for the 8th time, in addition to their partnership with "selfie expert Oppo camera phone" for the first time this season.

Sam Hosn, the general manager of Cairo Festival City Mall, has said, "CFCM is always keen to support the Egyptian fashion industry and the young entrepreneurs to help make Egypt's future a brighter one. CFCM's 2nd grant to the London College of Fashion is just one more way we are able to help the fashion industry, by giving a fashion designer the tools to become their best in fashion worldwide."

Omar Madkour,the CEO of CFF, also stated that he and the whole festival team are grateful to all their partners and sponsors, as they have helped in taking the event to higher level, and he assured that it

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Publication:Daily News Egypt (Egypt)
Geographic Code:7EGYP
Date:Apr 27, 2017
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