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830 m. enterprise Smartphone and tablet app users by 2016: ABI Research.

Taipei, June 29, 2011 (CENS) -- The number of users of enterprise B2E (business-to-employee) and B2C (business to customer) smartphone and media tablet mobile applications is forecast to grow at a compound annual growth rate (CAGR) of nearly 90% to exceed 830 million active users by 2016, according to ABI Research.

The major market intelligence company specializing in global connectivity and emerging technology said that such numbers include B2E apps as line-of-business apps and B2C, branded company apps. In both cases, enterprises are leveraging vast stores of corporate data to make employees more efficient and improve customer relations.

There are two important supply-side drivers, ABI Research said. First, the supplier market offering mobile application platforms has exploded. With these platforms, an app can be written once and deployed across multiple devices in the highly fragmented smartphone and tablet supplier market. Many platforms also provide management and system integration capabilities, and are highly cost-effective.

Second, many mobile application and app platform providers now offer cloud services as a component of the application or app platform. This reduces the investment for businesses, opening up the market for smaller organizations.

The majority of users are B2C customers, with a large share from branded banking, airline, and shopping apps. But according to ABI Research's enterprise practice director Dan Shey, active B2C customers could be a much larger group than they are. "There is no reason why most businesses could not offer B2C smartphone or tablet apps to their customers, regardless of business size. The challenge for mobile suppliers is to promote and facilitate application development for all businesses with opportunities to generate greater app service and management revenues."

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Article Details
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Author:Liang, Quincy
Publication:The Taiwan Economic News
Article Type:Brief article
Geographic Code:9TAIW
Date:Jun 29, 2011
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