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7W New York starts taking soft approach.

NEW YORK -- Traditionally known for its tabletop showrooms, the 7 West New York building is quickly becoming a bigger player in the textiles market.

Large textiles companies such as American Century Home, a major manufacturer with full lines of decorative bedding and other textiles, have settled into new showrooms in the building. There's also a growing number of tenants, including Peacock Linens, Saro Designs and Designer's Guild Bed & Bath, focused exclusively on textiles.

Perhaps a harbinger of things to come, the building very recently signed a large U.S.-based, branded textiles company to be an anchor tenant, said Chris Collins, vice president and general manager of 7 W New York. The name of the company, which produces comforters, sheets, pillowcases, shams, bed skirts, decorative pillows and draperies for the adult, juvenile and institutional markets, will be announced in the next few weeks. Its showroom will be up and running in time for the August markets, Collins said.

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Even with these changes, a large number of the more than 50 tenants the building describes as textiles showrooms are simply adding lines of higher-end, specialty textiles to go hand-in-hand with their gift and tabletop offerings.

"The textiles market is changing," Collins said. "Many companies that are traditionally thought of as gift companies are realizing that textiles fit well into their business plan." April Cornell and Now Designs are among the companies that are adding more throws, decorative pillows and table linen options to their assortments of tabletop and giftable items. Collins said he expects the building to be about one-third gift, one-third tabletop and one-third textiles in the future or "about where it is now."

In a move that shook up the textiles industry, 7 W New York, along with 230 Fifth Ave., aligned itself with GLM's New York Home Textiles Week. The new market, held concurrently with the New York International Gift Fair at the Jacob K. Javits Convention Center and the two showroom buildings, offers mostly mid- to high-end home textiles. It will be held Aug. 9 to 16. The New York Home Fashions Market will overlap a bit, and will be held Aug. 6 to 10. Collins said showrooms in 7 W New York will participate in both markets.
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Title Annotation:the markets: textiles
Author:Bockelman, Christine
Publication:HFN The Weekly Newspaper for the Home Furnishing Network
Date:Apr 30, 2007
Words:373
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