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70 dental experts attend summit.

Byline: Dubai

Over 70 prominent dentists took part in a professional dental conference in Dubai aimed at sharing new ways of improving oral hygiene and prevention of teeth cavities/ gum inflammation as well as other serious oral diseases.

The event was sponsored by dental health products companies Oral-B and Crest, both brands owned by global consumer products giant Procter & Gamble.

The meeting served as the centre of excellence for oral health and highlighted the commitment towards educational programs on oral hygiene in the Middle East.

During the conference, dental health professionals highlighted the major factors that contribute to gingivitis (gum inflammation), gum disease and plaque as well as discussing preventative measures to optimize dental health.

Among the breakthrough technologies introduced at the conference, Crest's Expert toothpaste which is an essential tool in reducing plaque and preventing cavities, due to the essential ingredient -- stannous fluoride, which is unique to Crest in the region of the Middle East.

Dental health professionals also spoke about a variety of research programs that have been undertaken to better understand how different elements of fluoride have helped with oral hygiene. An eight-week clinical research program showed that an extra dosage of stannous fluoride reduced tooth sensitivity by 44 per cent.

Another three-week trial, focusing on an assessment was also carried out, which showed that the use of Crest Expert, plaque was reduced by 17.4 per cent.

The collaborations between Crest and dental health professionals in the Middle East have focused on the latest developments in teeth protection and plaque reduction in an attempt to improve the brand's product quality.

"Oral care awareness in the region has been an ongoing success story," said a P&G professional oral care & hygiene expert. "Thanks to a toothpaste and toothbrush range which is developed and backed though published research as well as the regular communication with us, we have achieved significant milestones, which have brought us to where we are today."

"Our goal today is to launch the new Expert line of premium, specialized toothpastes, which are aimed at specific oral health concerns," said Lida Mirzaeeyan, Crest brand manager.

"Working with dental health professionals on the new range and its benefits will help them advise their patients. We are committed to delivering the best products we can to this region and we look forward to growing this partnership in the years to come," she added. -- TradeArabia News Service

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Publication:TradeArabia (Manama, Bahrain)
Article Type:Conference notes
Date:Jul 7, 2009
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