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70 YEARS OF MAGIC: HASBRO TOYS CONTINUES TO DAZZLE

 PAWTUCKET, R.I., Feb. 4 /PRNewswire/ -- In the competitive playground of the toy industry, Hasbro Toy brings fantasy and adventure to life for children year after year.
 And this year at the 1993 American International Toy Fair in New York, Hasbro unviels its line of innovative new products, traditional classics and contemporary favorites -- which again promise to amaze and delight.
 "We enter 1993 with the best lineup of core brands and some great new product introductions," said Duncan Billing, senior vice president, marketing, Hasbro Toy Division. "Our products combine innovation, great value, and magical surprise. We look forward to another good year."
 Highlights of Hasbro's 1993 line include:
 THE TRANSFORMERS(TM) -- THEY'RE BACK!
 Hasbro is famous for energizing recent hits which have gone on hiatus, and these world-famous "robots in disguise" return primed for a successful 1993. Led by Optimus Prime, a collector's edition tractor trailer that converts to robot headquarters and back, The Transformers Generation II will convert from radical robot modes into a variety of forms ranging from race cars and jets, to tanks and dinosaurs. Approximate retail price: $3.99 - $29.99. Available now.
 CABBAGE PATCH KIDS(R) -- A DECADE OF CABBAGE PATCH MAGIC!
 There's a birthday in the Patch! Celebrating 10 years and more than 72 million adoptions, Cabbage Patch Kids enter 1993 as a strong core classic brand for Hasbro, with several new exciting categories added to the brand:
 -- Biscuit My Hungry Pup(TM) -- This cute puppy wandered into the
 Cabbage Patch one summer day, and was adopted by the Cabbage
 Patch Kids! This adorable doggie barks for biscuits and then
 eats them up! Pat Biscuit's head and she starts barking for
 doggie treats. Batteries required. Approximate retail price:
 $45.00. Available in August 1993.
 -- Baby Cries So Real(TM) -- Girls feed Baby Cries So Real a
 drink of water from her own bottle, and when they gently
 squeeze her wrist, they hear her cry and see her "real"
 tears. Give her a sweet kiss on the forehead or wipe her
 tears with the hankie, and she stops crying! Approximate
 retail price: $33.00. Available in August 1993.
 -- Magic Meadow Ponies(TM) -- From a special corner of the
 enchanted Cabbage Patch come the tiny Magic Meadow Ponies!
 The assortment features: Ponies in beautiful colors with
 exclusive Crimp 'n Curl(TM) hair; magical unicorns and winged
 pegasus ponies whose Crimp 'n Curl hair sparkles with glitter
 accents; beautiful Shimmer 'n Shine(TM) Ponies with pearlized
 bodies, shimmering, extra long hair, and a special floral
 scent; and Glamorous Sparkle Pretty(TM) Ponies, decorated from
 head to toe with sparkling glitter. Approximate retail price:
 $7.99. Available in July 1993.
 G.I. JOE(R) -- BATTLE ACTION ADVENTURE LIKE NEVER BEFORE!
 -- G.I. Joe Street Fighter II(TM) -- G.I. Joe and the nation's
 hottest selling video game, Street Fighter II, have teamed Joe
 with one of the hottest licenses. The assortment of
 street-fighting figures and vehicles promises to be a
 powerhouse with kids as the title of the World's toughest
 fighter is at stake in the greatest martial arts conflict
 ever! Approximate retail price: $4.99. Available in Fall
 1993.
 -- G.I. Joe Hall of Fame(TM) -- New editions of the classic 12"
 G.I. Joe Hall of Fame figures and accesories will be
 introduced, led by the Electronic Talking "Battle Command"
 Duke(TM), who really talks with thousands of different phrases
 and battle-action sound effects. Hall of Fame recruits and
 their high-tech arsenals will blast into the new year stronger
 than ever!
 SPECIAL FEATURE DOLLS -- KIDS ARE SURE TO LOVE!
 -- Jumpsie(TM) -- Fun-loving Jumspie comes with her own
 trampoline and pom-poms, and when children place her on her
 trampoline, she begins to jump all by herself! She wears a
 colorful jumping outfit and her bouncy curls can be styled.
 Approximate retail prices: $24.99. Available during Christmas
 1993.
 -- Real Baby Coos & Giggles(TM) -- This cuddy baby doll responds
 with real baby sounds to a child's loving care. When girls
 talk to this soft, huggable doll, or shake her rattle, she
 answers with cooing sounds, just like a real baby. Girls can
 also tickle the baby doll's tummy to hear her irrestistible
 giggle. Available in both white and ethnic styles. Batteries
 required. Approximate retail price: $29.99. Available in
 March 1993.
 TONKA(TM) -- REVITALIZED AND ROLLING OUT NEW VEHICLES!
 -- Talk 'n Play Firetruck(TM) -- This unique, computerized truck
 actually responds when kids remove or replace the
 accessories. Features electronic flashing lights and engine
 sounds. Includes a 150-word vocabulary, with sounds and
 phrases for dispatch, ladder, fireman, dog, hose and water.
 Batteries included. Approximate retail prices: $59.99.
 Available in August 1993.
 -- T/X R/C(TM) -- This exciting new vehicle is Total Experience
 Radio Control. With a working electronic headset and
 controller, kids can hear simulated start, idle sounds, and
 the actual engine sounds and road noises made by the
 vehicle,. The T/X R/C has a remote control range of up to 80
 feet, features futuristic off-road design, and is available
 in two colors. Batteries required. Approximate retail
 prices: $79.99. Available in May 1993.
 -- Chainsaw Steel Monster(TM) -- When kids pull the gripstarter,
 this monster truck revs like a real chainsaw and travels more
 than 80 feet. Kids control the power -- the faster the grip
 is pulled, the faster it revs, the louder it gets and the
 farther it goes! Features sturdy, steel-body construction,
 hot graphics and super-sized off-road tires for extra
 traction. Approximate retail price: $34.99. Available in
 July 1992.
 REAL POWER TOOLSHOP(TM) -- Activity Set For The Young Handyperson!
 -- The Real Power Toolshop(TM) by Tonka is four fun tools in
 one: jigsaw, sander, drill press and wood lathe. Wood and
 complete project instructions are included, and kids can make
 anything from a desk tray to a birdhouse. Child-friendly
 tools are specially-designed to cut wood, not skin. Batteries
 required. Approximate retail price: $34.99. Available in
 July.
 CONAN -- JOINS FORCES WITH HASBRO!
 -- This hulking, fearless warrior, whose mythical adventures have
 been a part of American culture for more than 60 years -- and
 is also part of a new television series -- has joined forces
 with Hasbro to create an exciting new line of motorized,
 pull-string toys. With this major new launch, kids can "Feel
 the Power" with ferocious stallions, an electronic talking
 Conan and two assortments of the largest actions figures on
 the market with internal mechanized features. Approximate
 retail prices: $8.99 - $27.99. Available in June 1993.
 -0- 2/4/93
 /CONTACT: Mary Butin, 404-880-5240, or Lori Schmedlen, 404-880-5264, both of Hasbro/
 (HAS)


CO: Hasbro ST: Rhode Island IN: REA SU:

KD -- NY132 -- 3259 02/04/93 18:21 EST
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No portion of this article can be reproduced without the express written permission from the copyright holder.
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Publication:PR Newswire
Date:Feb 4, 1993
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