62 percent of young Romanian consumers are asking for advice before buying a product.
Also, 52 percent of young people give advice to friends regarding acquiring a product, while 32 percent are searching online the services and products they want to acquire.
Social networks, friends/relatives and specialized publications are the most versatile influencers, having influence in 3 out of 5 categories of products, given that 67 percent of youth communicate with friends in social networks weekly.
Celebrities are also important influencers, since 22 percent of youth admit being influenced by a recommendation from a celebrity when choosing a product while 19 percent admit trusting the products that were recommended by celebrities.
However, most influencers have a targeted influence in only one category of products, based on their area of expertise. Therefore, a mother or a specialized professional should not be influenced as it can exercise first ranking influence in a certain area. Business Review Romania
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|Publication:||Balkan Business News|
|Date:||Jul 24, 2013|
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