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6 media megatrends of the future identified.

Washington, Dec 15 (ANI): The coming years will bring increased personalization, innovation and flexibility in the media landscape, a new report has claimed.

The Georgia Institute of Technology has identified the coming media megatrends in FutureMedia Outlook 2012.

The six megatrends that will have a pervasive impact include smart data, as, in an increasingly noisy world, one will have to sift, filter and be smarter about what matters.

Secondly, people platforms - beyond "true personalization", people will not just be consumers. They will be socially driven platforms made of algorithms from personal and associated data that they design and tailor themselves.

Thirdly, content integrity - pervasive mobile devices, sprawling networks, clouds and multi-layered platforms have made it more difficult to detect and address our digital vulnerabilities, drawing us to trusted content sources.

Fourthly, nimble media - media is evolving from a set of fixed commodities into an energetic, pervasive medium that allows people to navigate across platforms and through different content narratives.

Fifthly, 6th sense - extraordinary innovations in mixed reality will change the way we see, hear, taste, touch, smell and make sense of the world - giving us a new and powerful 6th sense.

Lastly, collaboration - we will harness the power of many in an increasingly conversational and participatory world.

For each of the six megatrends, the Outlook 2012 presents fresh and objective insights into those technologies and business practices that will significantly impact the converging media ecosystem.

"Breakthrough research, innovation and collaboration with our partners have given us a rich and pragmatic basis from which to formulate this annual FutureMedia Outlook," Renu Kulkarni, founder and executive director of FutureMedia, said. (ANI)

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Publication:Asian News International
Date:Dec 15, 2011
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