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5th Finger to conduct in-store mobile trials with JoS A Bank Clothiers.

TELECOMWORLDWIRE-April 22, 2011-5th Finger to conduct in-store mobile trials with JoS A Bank Clothiers(C)1994-2011 M2 COMMUNICATIONS http://www.m2.com

Mobile marketing technology firm 5th Finger has announced plans to bring in-store mobile trials to clothing retailer JoS A Bank Clothiers.

No financial details were disclosed.

The company said that it will be testing the role of the mobile device to drive 'consumer outcomes' including ensemble inspiration, shopper education and offer redemption 'in store' leading up to the summer season.

Under the current plans, the firm will be launching a JoS A Bank Clothiers mobile web experience and branded iPhone application. The experiences will be built on the 5th Finger proprietary mobile commerce platform RedShop Mobile.

The JoS A Bank customers will be able to download the free Shopping Companion mobile application for their smartphone. Personalised offers that consumers receive through e-mail can be pushed to their mobile phone for future redemption. And when a consumer is shopping within a JoS A Bank physical location, they can open the Shopping Companion on their phone and access a suite of features as though they had one-on-one access to a personal store associate.

((Comments on this story may be sent to tww.feedback@m2.com))

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Publication:Telecomworldwire
Date:Apr 22, 2011
Words:205
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