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56pc of people in Bahrain associate perfume and fragrance with love and romance.

FRAGRANCE is the key to romance - and confidence, a new study has found.

Fifty-six per cent of people in Bahrain associate perfume and fragrance with love and romance, according to a recent YouGov survey.

Around half of the women (46pc) and over half of men (62pc) surveyed believed that scent was a key to romance, said Rasasi Perfumes, one of the region's leading perfume houses which conducted the study.

Fifty-one pc of Bahrainis agreed that they associated perfume and fragrance with feelings of love; the association was strongest among people aged 25-35 (65pc).

The survey also found that perfume plays a significant part in boosting self-confidence, with 76pc of respondents stating that perfume made them feel more self-assured and happy, including three quarters (75pc) of singles asked.

Married couples also agreed that fragrance played an important role in their relationship, with two thirds (62pc) stating that they often wear perfumes that their spouses like.

This sentiment is more predominant among men (64pc) than women (48pc).

"Our sense of smell is one of the keenest senses, and affects our world in ways people perhaps don't expect," said a Rasasi Perfumes spokesperson.

"Whether affecting the way our food tastes, to triggering special memories, or playing a key role in our moods and even attracting the perfect partner, fragrance plays an important role in our everyday lives."

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Publication:Gulf Daily News (Manama, Bahrain)
Date:Feb 13, 2018
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