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50 MILLION AMERICANS INVITED TO TURN PLASTIC TRASH INTO TREASURE IN LEVER COUPON DONATION PROGRAM

 NEW YORK, Jan. 6 /PRNewswire/ -- More than 50 million Americans will be invited to help turn the contents of their recycling bins into new picnic tables, benches and walkways for our National Parks by redeeming Lever Brothers Company coupons found in this Sunday's newspapers, as part of Lever's ongoing effort to increase market development and creative end-uses for recycled materials. Lever will donate $.05 from each coupon redeemed from a special insert distributed in Sunday, Jan. 9, 1994 newspapers for its top-selling WISK(R) and Surf(R) laundry detergents and Snuggle(R) fabric softener brands, for up to $100,000 worth of recycled materials to the National Park Foundation.
 The funds will be used by Lever to supply the National Park Foundation with materials made from 100 percent recycled plastic lumber, such as park benches, boardwalks and picnic table's, for use in ten designated National Parks across the country.
 "We are extremely proud of our partnership with Lever Brothers Company. This program provides much needed materials to the national parks, and helps to promote the parks' ongoing commitment to recycling and the use of recycled products," said Jill Nicoll, director of marketing, National Park Foundation.
 The campaign is part of an ongoing effort by Lever, a leading manufacturer of household products that uses post-consumer recycled paper and plastic in much of its packaging, to demonstrate that much of what consumers and the National Parks collect and recycle can be manufactured into valuable new products.
 "Lever's program with the National Park Foundation will showcase our National Parks as the proving-ground for our government's progressive thinking and actions related to market development and uses for recycled materials," said Melinda Sweet, Lever's director of environmental affairs. "Although recycling is on the rise in the United States, we must deal with the reality of recycling, namely the tough economic conditions and soft markets for recyclables faced by those who have to collect and sell them, We believe that through our partnership with the National Park Foundation we will further demonstrate ways in which we can balance recycling economics with positive environmental benefits."
 Color Guide To National Parks Offered
 Lever's multi-brand coupon initiative offers consumers the opportunity to get the 1994 "Complete Guide to America's National Parks" for only $11.75 with three proof-of-purchase symbols, a 35 percent discount. The full-color, 536-page guide features photographs, easy-to-read maps and information on America's National Park System.
 800-Number For Consumer Information
 Consumers can secure more information on the promotion by calling a Lever toll-free number, 800-598-1223, weekdays between 9 a.m. and 5 p.m. (EST).
 Park Program "Plays" Off '93 Eight-City Initiative
 In 1993, Lever proved that recycling can be child's play through a nationwide coupon donation program which funded the construction of playgrounds made from recycled materials. Lever, in partnership with eight major municipalities, built the playgrounds to demonstrate that innovative uses for recyclables can serve as a catalyst for market development.
 Collectively, the eight Lever-sponsored playgrounds, designed by Landscape Structures Inc., Delano, Minn., were made with the equivalent of approximately 234,000 recycled plastic containers (No. 2, HDPE), 327,000 recycled aluminum cans and 533 old tires. The National Park Foundation partnership escalates the demonstration program to the federal level.
 Lever Sponsored Nation's First Recycled Playground
 In 1991, Lever sponsored the nation's first playground made from post-consumer recycled plastic, steel, wood and aluminum at the William P. Tatem Elementary School in Collingswood, N.J. More than 10,000 pounds of plastic -- otherwise destined for landfills -- were used in the playground.
 Longstanding Commitment To Conservation
 Lever has a longstanding commitment to conservation of our natural air, land and water resources. Lever's partnership with the National Park Foundation serves to enhance Lever's actions related to conservation. For many years, Lever has sponsored conservation programs in parks and cities across the country including a three-year desert conservation and revitalization program in the Phoenix Mountains Preserve.
 Lever Brothers Company is a leading consumer household products company headquartered in New York. Lever manufactures products such as WISK, Surf and "all(R)" laundry detergents, Sunlight(R) dishwasher detergent, Snuggle fabric softener, Dove(R) beauty bar, and Lever 2000(R) and Caress(R) soaps. The company operates facilities in Baltimore and Owings Mills, Md.; Cartersville, Ga.; Englewood Cliffs and Edgewater, N.J.; Hammond, Ind.; Los Angeles; and St. Louis.
 -0- 1/6/94
 /CONTACT: Jeanne P. Meyer, of Lever Brothers, 212-906-4571/


CO: Lever Brothers Company ST: New York IN: HOU SU:

MP-SH -- NY063 -- 9803 01/06/94 13:39 EST
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Date:Jan 6, 1994
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