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4imprint's newest Blue Paper[R] and Podcast Looks at Promotional Products in the Marketing Mix.

OSHKOSH, Wis. -- When it comes to managing your organization's marketing dollars, knowing how and where to spend them for the greatest return on investment is essential. The Effectiveness of Promotional Products is a white paper designed for business owners, marketing leaders, nonprofit executives and government leaders focused on identifying the most effective channels to reach target markets and evaluating how promotional products rank against other options.

The latest Blue Paper and podcast by promotional products retailer 4imprint[R] reviews practical tips from industry experts for determining whether promotional products are right for your organization and cites industry research on the types of promotional products that offer the greatest return on investment.

"When it comes to advertising, organizations have a greater variety of choices than ever before, from online to social, print, broadcast, billboards and promotional products," explains Kevin Lyons-Tarr, president and CEO, 4imprint. "We put together this Blue Paper to help marketers identify how promotional products can play an important role in the mix."

Industry research has examined the costs per impression for various advertising methods. This Blue Paper pulls together that and other data on the effectiveness of promotional products, including:

* whether promotional products are right for your organization

* what to look for in promotional products to build your brand

* which promotional products are most valued by the public and most commonly used

* which promotional products are appreciated the least

* what you should consider before buying promotional products

To read this Blue Paper, or download the podcast, visit www.4imprint.com/bluepapers.

About 4imprint Blue Paper

4imprint Blue Papers are in-depth, how-to articles, distributed to 4imprint customers to help their organizations succeed. Accessible at www.4imprint.com/bluepapers, Blue Papers have covered popular, cutting-edge topics such as podcasting, online social media, search engine optimization (SEO) and experiential marketing.

About 4imprint

4imprint is part of 4imprint Group, Plc, a publicly traded company on the London Stock Exchange, serving more than 100,000 businesses with promotional items throughout the United States, Canada, United Kingdom and Ireland. 4imprint offers corporate gifts, personalized gifts, custom t-shirts, promotional pens, travel mugs, tote bags, water bottles, Post-it[R] Notes, custom calendars, custom shirts and much more. For additional information, visit www.4imprint.com.
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Publication:Business Wire
Geographic Code:1U3WI
Date:Aug 1, 2012
Words:432
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