Printer Friendly

4Kids Entertainment Signs New Five-Year Agreement With Pokemon USA/Leading Children's Entertainment Company Acquires 3% Interest In The Pokemon Company.

Business/Entertainment Editors and Computer Gaming Writers

NEW YORK--(BUSINESS WIRE)--Oct. 10, 2001

4Kids Entertainment (NYSE:KDE) announced today that it has signed a five-year agreement with Pokemon USA, Inc., a subsidiary of The Pokemon Company, to continue serving as the exclusive merchandise licensing agent and exclusive representative of television broadcast and home video rights for Pokemon(R) television series, outside of Asia.

In addition, 4Kids has acquired a 3% equity interest in The Pokemon Company, which was organized in 1998 by the creators of Pokemon, Nintendo Co., Ltd., Creatures, Inc. and GameFreak, Inc., to manage and control all rights throughout the world to Pokemon.

"The Pokemon Company will centralize and streamline the brand management of Pokemon throughout the world," said Al Kahn, Chairman and Chief Executive Officer of 4Kids Entertainment. "As a 3% equity owner in The Pokemon Company, 4Kids can, for the first time, benefit indirectly from Pokemon's success in Asia and from worldwide sales of Pokemon electronic cards and video games. We have also been advised that, among other objectives, The Pokemon Company is considering the possibility of a future initial public offering of its shares in Japan. This would place a market value on the Pokemon franchise and build value for 4Kids' shareholders," stated Kahn.

In connection with 4Kids' investment in The Pokemon Company, 4Kids and the Japanese creators of, and partners in, Pokemon will be contributing certain revenue streams to The Pokemon Company. Beginning in 2002, 4Kids will accept a reduced commission on sales of Pokemon strategy cards and will relinquish commissions on any sales of Pokemon electronic strategy cards that may be introduced by The Pokemon Company in coming years.

Commenting on the new agreements, Hiroaki Tsuru, Executive Vice President of The Pokemon Company, said, "We welcome 4Kids Entertainment as an equity partner in The Pokemon Company. Their contribution to building the Pokemon brand in the worldwide market outside of Asia has been invaluable. We are looking forward to continuing to work closely with 4Kids to ensure the future success of the Pokemon brand."

Headquartered in New York City with international offices in London, 4Kids Entertainment, Inc. (NYSE: KDE) is a global provider of children's entertainment and merchandise licensing. 4Kids, through its wholly owned subsidiaries, provides domestic and international merchandise licensing and product development, television, film, music and home video production and distribution, media buying and planning and website development. For further information, please visit the company's Web site at

This press release contains forward-looking statements. Due to the fact that the Company faces competition from toy companies, motion picture studios and other licensing companies, and the uncertainty of public response to the Company's properties, actual results or outcomes may differ materially from any such forward looking statements.

This release and prior releases are available on the Company's Worldwide Web site at

You may register to receive 4Kids Entertainment's future press releases or to download a complete Digital Investor Kit(TM) including press releases, regulatory filings and corporate materials by clicking on the "Digital Investor Kit(TM)" icon at
COPYRIGHT 2001 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Oct 10, 2001
Previous Article:Traffix Announces Fifth Multi-Million Dollar Contract of 2001; New Lead Generation Contract With Globe Life Expected To Generate Thousands of New...
Next Article:Amazing Space Shuttle Images Appear in 2002 Space Calendar.

Related Articles
Christmas/Chanukah 2000 Brought To You By 4Kids Entertainment: The Company Who Helped Make Pokemon A Household Name Makes Major Splash At Toy Fair.
4Kids Entertainment Announces Record Revenues and Net Income for Fiscal Year 2000; Net Cash Rises to Record $91.9 Million, New Contracts, Properties...
"YU-GI-OH!" Comes to Kids' WB! This Fall.
Pokemon Remains #1 Kids Property Worldwide; 4Kids Entertainment To Launch Fourth Season Of Series This Fall On Kids' WB! With 52 All New "Pokemon:...
4Kids Entertainment Announces Second Quarter Results.
4Kids Entertainment Signs Long-term Agreement With Nintendo of America.
4Kids Entertainment Announces Third Quarter and Nine Month Results; New Properties Enjoy High Ratings, Company Expects To Roll Out Cabbage Patch Kids...
4Kids Entertainment Announces Fourth Quarter and Year-end Results.

Terms of use | Privacy policy | Copyright © 2018 Farlex, Inc. | Feedback | For webmasters