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464 SHADES OF 'GREEN'; THE GLIDDEN COMPANY EXPANDS SPRED 2000 PRODUCT LINE TO INCLUDE TINT BASE AND PRIMER

 CLEVELAND, Nov. 9 /PRNewswire/ -- Now you can paint environmentally "green" in more than 460 colors with The Glidden Company's new Spred(R) 2000(TM): The Clean Air Choice(TM) Tint Base for custom colors. To complete the product range, Prime Coat(TM) 2000, a base primer, also is available.
 Spred 2000 Tint Base and Prime Coat 2000 are line extensions of Spred 2000, the first conventional interior latex paint in the U.S. that does not contain petroleum-based solvents. Spred 2000 was introduced in 1992 in a selection of 15 ready-mixed colors and two finishes: flat and semi-gloss.
 "To satisfy consumers' thirst for color and environmental benefits, Glidden has opened the color window to 464 lights and pastels for this unique paint line," John Danzeisen, president of The Glidden Company, said.
 "The wider color selection adds another dimension to the appeal of Spred 2000 and is another step in developing paint that improves air quality and the environment," Danzeisen said.
 CUSTOM-TINTING AND VOCs
 Unlike conventional latex paints, which are water-based but contain up to eight percent petroleum-based solvents, Spred 2000 products are petroleum-based solvent free. Spred 2000 products do not emit volatile organic compounds (VOCs) as measured by EPA Test Method 24 and are free of petroleum-solvent odor associated with paint.
 VOCs are chemical compounds released into the air when petroleum- based solvents found in oil-based and conventional latex paints dry. The VOCs react with nitrogen oxides in the presence of sunlight to form low-level ozone, a component of smog. VOCs are also found in gasoline, dry cleaning fluids and other petroleum-based products.
 When tinters are added to Spred 2000 Tint Base, a minimum amount of petroleum solvent is also introduced.
 "However, this added solvent to Spred 2000 Tint Base is imperceptible and does not lessen the low-odor benefit to the customers," Danzeisen said. "In fact, on average only 10 grams of VOCs per litre will be found in the product compared to 50 grams of VOCs per litre that are found in other traditional custom-colored latex paint.
 "The new Tint Base also offers all the time-saving performance of the Spred brand. Our consumer and laboratory testing shows that Spred 2000 equals and in some cases exceeds the performance of conventional interior latex," Danzeisen added.
 Cleveland-based Glidden was founded in 1875. The company's achievements in paint innovation include the development of the first latex paint, Spred Satin(R), in 1948. Glidden distributes through a network of 10,000 dealer outlets and owns approximately 335 paint stores throughout the U.S. To find the nearest Glidden dealer, dial 1-800-221-4100.
 In 1986, ICI (Imperial Chemical Industries PLC) (NYSE: ICI) acquired The Glidden Company from Hanson Trust PLC, making ICI the world's largest paint producer. ICI Paints focuses on decorative and architectural paints, paint for autobody repair, and can coatings.
 -0- 11/9/93
 /CONTACT: Bernice Bolek of The Glidden Company, 216-344-8140; or Sandy Szmajda of Golin/Harris Communications, 312-836-7284/
 (ICI)


CO: Glidden Company ST: Ohio IN: CHM HOU SU: PDT

MP -- NY100 -- 2359 11/09/93 14:56 EST
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Publication:PR Newswire
Date:Nov 9, 1993
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